{"id":1550,"date":"2021-07-26T21:31:26","date_gmt":"2021-07-26T21:31:26","guid":{"rendered":"https:\/\/carballointerplay.com\/?page_id=1550"},"modified":"2021-08-30T18:58:19","modified_gmt":"2021-08-30T18:58:19","slug":"obradoiro-con-freeda","status":"publish","type":"page","link":"https:\/\/arquivo.carballointerplay.com\/cip21\/obradoiro-con-freeda\/","title":{"rendered":"Obradoiro con Freeda"},"content":{"rendered":"\n<p>Xoves 9 de setembro de 17h00 a 20h00<br>Pazo da Cultura de Carballo<br>20 prazas \/ 20 \u20ac<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creaci\u00f3n de contido dixital. Como comunicar para as xeraci\u00f3ns Y e Z?<\/strong><\/h2>\n\n\n\n<p>Nun entorno online que \u00e1s veces cae na saturaci\u00f3n, a infoxicaci\u00f3n e o nacemento constante de novas canles de comunicaci\u00f3n, como podemos facer chegar a nosa mensaxe \u00e1s xeraci\u00f3ns m\u00e1is novas? Se algo define o xeito de moverse as xeraci\u00f3ns Y e Z na rede \u00e9 o posicionamento fronte a tem\u00e1ticas sociais de xeito activo e creativo, como parte desa internet na que cremos para mudar o mundo. Pero, sabemos algo m\u00e1is deses millennials e centennials aos que nos queremos dirixir? Cales son os seus principais rasgos de identidade? Cal \u00e9 o xeito m\u00e1is eficaz de chegar a eles a trav\u00e9s das mensaxes e o contido?<\/p>\n\n\n\n<p>Na primeira parte do workshop poranse a teor\u00eda e os ingredientes t\u00e9cnicos sobre a mesa para, nunha segunda parte, poder converter as ideas en contidos e formatos concretos po\u00f1endo en pr\u00e1ctica as variables explicadas.<\/p>\n\n\n\n<p>\u00c9 recomendable que os\/as participantes traian un computador port\u00e1til ou alg\u00fan soporte no que poder escribir.<\/p>\n\n\n\n<p>O prazo de inscrici\u00f3n \u00e9 ata o 23 de agost<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfwXS53wxH6LBRnyhcmvm_flhkgVsPN2p1AN_8X3GoBjOVXrA\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">o.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\">INSCRICI\u00d3N PECHADA<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<p><strong>Freeda<\/strong><\/p>\n\n\n\n<p>Desde un medio como Freeda, 100% dixital, que crea contido pensado para ser consumido nas redes sociais, exploran cada d\u00eda as claves da comunicaci\u00f3n en li\u00f1a como creadores de contido. A li\u00f1a editorial de Freeda mantense na s\u00faa misi\u00f3n e valores (promover os logros das mulleres, inspirar o seu estilo persoal, fomentar a sororidade\u2026) pero integra as tendencias continuas da sociedade representada no p\u00fablico m\u00e1is novo os millennials e xeraci\u00f3n z. Na actualidade contan en Espa\u00f1a cunha comunidade de 3 mill\u00f3ns de seguidores.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-1024x1024.jpg\" alt=\"\" class=\"wp-image-1470\" srcset=\"https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-1024x1024.jpg 1024w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-300x300.jpg 300w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-150x150.jpg 150w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-768x768.jpg 768w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-500x500.jpg 500w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-600x600.jpg 600w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-100x100.jpg 100w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Raquel Garc\u00eda Trigueros (Directora de contidos e marketing).&nbsp;<\/strong><\/p>\n\n\n\n<p>Suma m\u00e1is de 20 anos de experiencia en medios de comunicaci\u00f3n. \u00c9 licenciada en Sociolox\u00eda, MBA empresas de TV, 18 anos de experiencia no sector televisivo en diferentes televisi\u00f3ns privadas (Antena 3, Mediaset, Cuatro e Dixital+ e Publiespa\u00f1a), con distintos roles en marketing de contidos, programaci\u00f3n editorial, marketing en apoio \u00e1 venda comercial, desenvolvemento estrat\u00e9xico do sector televisivo e a s\u00faa dixitalizaci\u00f3n.<\/p>\n\n\n\n<p>\u201cA mi\u00f1a m\u00e1xima aprendizaxe en Freeda \u00e9 aceptar que estamos inmersos nunha continua evoluci\u00f3n e temos que ser capaces de cambiar en movemento. Ou abres a t\u00faa mente e loitas por adaptarte sobre a marcha ou ser\u00e1 moi dif\u00edcil como profesional sobrevivir ante tanta disrupci\u00f3n. Nada do que hoxe funciona ten que asegurar o \u00e9xito no futuro, traballamos continuamente desde o dinamismo, a apertura mental e a capacidade de adaptaci\u00f3n\u201d.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1473\" srcset=\"https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-1024x1024.jpeg 1024w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-300x300.jpeg 300w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-150x150.jpeg 150w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-768x768.jpeg 768w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-500x500.jpeg 500w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-600x600.jpeg 600w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-100x100.jpeg 100w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra.jpeg 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Clara Amechazurra Falag\u00e1n (Directora de contido)<\/strong><\/p>\n\n\n\n<p>Feminista e xornalista, nesa orde. Desenvolveu case toda a s\u00faa carreira en televisi\u00f3n, en medios como Cuatro, Televisi\u00f3n Espa\u00f1ola e Mediapro, a\u00ednda que pasou por medios escritos e dixitais tam\u00e9n. En Freeda atopou o lugar no que poder dar voz a todas esas mulleres e colectivos que xeralmente non vemos representados pero que nin moito menos son minoritarios. Cre nun xornalismo accesible e sempre desde unha perspectiva de x\u00e9nero e interseccional.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Xoves 9 de setembro de 17h00 a 20h00Pazo da Cultura de Carballo20 prazas \/ 20 \u20ac Creaci\u00f3n de contido dixital. Como comunicar para as xeraci\u00f3ns Y e Z? Nun entorno online que \u00e1s veces cae na saturaci\u00f3n, a infoxicaci\u00f3n e o nacemento constante de novas canles de comunicaci\u00f3n, como podemos facer chegar a nosa mensaxe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1550","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obradoiro con Freeda - Carballo Interplay 2021<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arquivo.carballointerplay.com\/cip21\/obradoiro-con-freeda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obradoiro con Freeda - Carballo Interplay 2021\" \/>\n<meta property=\"og:description\" content=\"Xoves 9 de setembro de 17h00 a 20h00Pazo da Cultura de Carballo20 prazas \/ 20 \u20ac Creaci\u00f3n de contido dixital. 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