{"id":1592,"date":"2021-07-27T08:40:07","date_gmt":"2021-07-27T08:40:07","guid":{"rendered":"https:\/\/carballointerplay.com\/?page_id=1592"},"modified":"2021-08-30T18:59:07","modified_gmt":"2021-08-30T18:59:07","slug":"workshop-with-freeda","status":"publish","type":"page","link":"https:\/\/arquivo.carballointerplay.com\/cip21\/workshop-with-freeda\/","title":{"rendered":"Workshop with Freeda"},"content":{"rendered":"\n<p>Thursday 9 September from 5pm to 8 pm.<br>Pazo da Cultura de Carballo<br>20 places \/ 20 \u20ac<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital content creation. How to communicate to Generations Y and Z?<\/strong><\/h2>\n\n\n\n<p>In an online environment that sometimes falls into saturation, intoxication and the constant birth of new communication channels, \u00bfhow can we spread our message to the newest generations? If something defines the way in which Generations Y and Z move on the internet is the positioning in front of social issues in an active and creative way, as a part of this internet in which we believe to change the world. But, do we know anything else about those millennials and centennials we want to communicate with? Which are their main personality traits? Which is the most efficient way to connect with them through messages and content?<\/p>\n\n\n\n<p>In the first part of the workshop, the theory and the technical ingredients will be put on the table in order to, in a second part, to be able to turn ideas into concrete contents and formats by putting into practice the explained variables.<\/p>\n\n\n\n<p>It\u2019s recommended that participants bring a laptop or any other kind of support on which to write.<\/p>\n\n\n\n<p>You can sign up until August 23rd<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfwXS53wxH6LBRnyhcmvm_flhkgVsPN2p1AN_8X3GoBjOVXrA\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\">SIGN UP CLOSED<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<p><strong>Freeda<\/strong><\/p>\n\n\n\n<p>From a 100% digital media like Freeda, which creates content designed to be consumed on social media, they explore everyday the keys of online communication as content creators. Freeda\u2019s editorial line remains on a mission and values, but also integrates continuous trends of society represented in the newest audience, millennials and Z generation. They currently have a 3 million followers community in Spain.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-1024x1024.jpg\" alt=\"\" class=\"wp-image-1470\" srcset=\"https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-1024x1024.jpg 1024w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-300x300.jpg 300w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-150x150.jpg 150w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-768x768.jpg 768w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-500x500.jpg 500w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-600x600.jpg 600w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia-100x100.jpg 100w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/Freeda_Raquel-Garcia.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Raquel Garc\u00eda Trigueros (Marketing and contents director).&nbsp;<\/strong><\/p>\n\n\n\n<p>Raquel has more than 20 years experience in mass media. She has a degree in Sociology, MBA in TV companies, 18 years of experience in different private TV companies (Antena3, Mediaset, Cuatro, Digital+ and Publiespa\u00f1a), with various roles in content marketing, editorial programming, marketing in support of commercial sales, strategic development of the TV and its digitization.&nbsp;<\/p>\n\n\n\n<p>\u201cMy main learning in Freeda is to accept that we are immersed in a continuous evolution and we have to be able to change in movement. Or you open your mind and struggle to adapt on the fly, or it will be very difficult as a professional to survive with so much disruption. Nothing that works today has to ensure the future success, we continually work from dynamism, open-mindedness and the ability to adapt\u201d.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1473\" srcset=\"https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-1024x1024.jpeg 1024w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-300x300.jpeg 300w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-150x150.jpeg 150w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-768x768.jpeg 768w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-500x500.jpeg 500w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-600x600.jpeg 600w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra-100x100.jpeg 100w, https:\/\/arquivo.carballointerplay.com\/cip21\/wp-content\/uploads\/sites\/2\/2021\/07\/FREEDA_Clara-Amechazurra.jpeg 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Clara Amechazurra Falag\u00e1n (Contents director)<\/strong><\/p>\n\n\n\n<p>Feminist and journalist, in that order. Clara has developed almost every part of her career in TV, in media such as Cuatro, Televisi\u00f3n Espa\u00f1ola and Mediapro, although she also has been in written media and digital. She has found in Freeda the space where she can give voice to all those women and collectives that we generally don\u2019t see represented, but which are far from being a minority. She believes in accessible journalism, and always from a gender and intersectional perspective.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thursday 9 September from 5pm to 8 pm.Pazo da Cultura de Carballo20 places \/ 20 \u20ac Digital content creation. How to communicate to Generations Y and Z? In an online environment that sometimes falls into saturation, intoxication and the constant birth of new communication channels, \u00bfhow can we spread our message to the newest generations? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1592","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workshop with Freeda - Carballo Interplay 2021<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arquivo.carballointerplay.com\/cip21\/en\/workshop-with-freeda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop with Freeda - Carballo Interplay 2021\" \/>\n<meta property=\"og:description\" content=\"Thursday 9 September from 5pm to 8 pm.Pazo da Cultura de Carballo20 places \/ 20 \u20ac Digital content creation. 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